Technology
EM All Access: Intel Extreme Masters
Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...
Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in New York City and Los Angeles created a Halloween-inspired event that incorporated augmented reality into the experience. The family-friendly activation, called Fall for All, took place in New York City’s Union Square (Oct. 19) and Los Angeles’ The Grove (Oct....
Using Oculus Rift, Mechanics Get a Lesson in Bosch
Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers,...
Clorox Brings Twitter Fountain to SXSW Eco
To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...