Technology
Projection Mapping at LG’s Art of the Pixel Gala
LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up...
Vine: Engaging Consumers in Six Seconds
In their quest for the latest and greatest ways to connect with the early adopter crowd, innovative marketers have turned to Vine, the mobile video-sharing app launched last year by Twitter. Vine turns people’s smartphones and tablets into mini video cameras, allowing people to record and share six-second videos that loop back on themselves again...
Behind The Scenes: Coke’s World Cup Happiness Flag
It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted...
Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even...