Technology
Social Media Top Tip: Social Currency
In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay”...
Dispensing Brand Love: What’s Behind The Twitter Vending Machine Trend
In an age where consumers are cutting the cord, muting commercials and glazing over billboards, social followers and fans are worth something. Not only are consumers more likely to purchase from brands that engage with them on social media, they’re also learning about brands and endorsing brands from within their social networks. Enter the Twitter-enabled vending...
Tech Strategy: American Express Swings Into RFID
American Express took its Championship Experience at this year’s US Open in Pinehurst, NC, into the digital age with the MyOpen Pass RFID Experience, its first foray into incorporating RFID technology into its activations. American Express is looking to expand RFID into other events, including its US Open Tennis, and perhaps music, activations. Incorporating RFID...
EventTech 411: Standout Tech Tools From EMS
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout...