Technology
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn
Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up...
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...