Technology
3M Posts its Technical Chops in Interactive Lounge at SXSW
The South by Southwest Interactive, Film and Music Festival might be over, but the buzz is still reverberating for 3M. In addition to the brand’s Post-It Big Pads booth in the trade show hall (this is the brand’s second year at SXSW, but the first year in the convention center), people are still talking about...
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Social Media: New Kids on the Block
So, it’s the New Year and just because Facebook has more citizens than the United States and Twitter has more real-time journalism than television doesn’t mean that the innovators in the social space have given up. The last few months have been all a-rumble with new social platforms going into and out of beta, and...
Three Strategies for Using Projection Mapping
Projection events have quickly gone from spectacle to strategy in just the past few years, transforming awe-inspiring light shows into buzz generating campaigns with unlimited viral reach.