Technology
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...
Resource Water Launch Event Makes a Splash
As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. Resource is a premium water brand made from 100-percent sustainably sourced spring...
Macy’s Sizzle Showdown Fires Up the Competition
Macy’s on June 8 activated a Sizzle Showdown at its Lenox Square store in Atlanta where six finalists in a national search competed to become the “Greatest Grilling Guru.”