Technology
CoStar Makes L.A. Building Disappear
To bring attention to its online commercial real estate marketplace LoopNet.com, and at the same time throw a meaningful event for clients, CoStar Group, a Washington D.C.-based provider of real estate analytics and marketing services, on Jan. 18 hosted a 3D mapped projection event to illustrate the message “If a Commercial Property Isn’t Advertised on...
Social Media Top Tip: Enterprise Social
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
EventTech 411: Wireless Tech
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...Event Wi-Fi Face Off: Rent or Own?
Every event organizer faces this question at some point: Should I provide wifi at my event? Since the desire is almost always there, and usually budget will make the decision. Let’s assume the answer is yes. So, you’ll put in wifi. Your attendees will love you. But now you face the real tough issue of...