Technology
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new...
Super Bowl XLVI Deploys Video Kiosks
The Super Bowl Village, the official fan zone for Super Bowl XLVI in Indianapolis, has been the center of activity in the week before the big game on Sunday, Feb. 5, and this year the Super Bowl Village Host Committee that handles the activations around the game has set out to bring some of the...
New Mexico Boosts In-State Vacations with GPS Journey
To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a GPS-based app and searching the state for the legendary Billy the Kid (he was played by an actor) for a shot at $10,000. Dodge challenged consumers to use clues found on YouTube to hit the road and find “the first...
Social Media Top Tip: Video
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.