Technology
Gettin’ Your Networking Group On
Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As attendee communication tools, channels for fast and cost-effective content propagation and forums for feedback and real-time troubleshooting, mainstream social media is changing the way conferences and user events get planned and managed. But for many event marketers, the strategic value...
How Nokia’s Lab Became A SXSW SCENE
Finnish tech brand Nokia brought its state-of-the-art research and development laboratory to the South by Southwest Interactive, Film and Music Festival (SXSW) last week in the form of the Nokia Lab. From the outside, the three-domed, otherworldly space evoked the brand’s Scandinavian roots, partly thanks to the very aggressive exterior bubble cannons that created a...
Social Media Top Tip: Geolocation
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new...