Technology
Activision Launches Call of Duty: XP
It’s a global phenomenon that just won’t stop. The booming video game industry continues to grow as the world’s gaming leaders keep releasing new titles that are as addictive as they are immersive, as participatory as they are sophisticated—and as tethered to online community gameplay as they are to individual living rooms and basements.
Ben & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential. So when social media came on the scene, it was only natural that the two forces would come together to create a killer combination of live and virtual experiences.
Brand Mascots Bring The Thunder
Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks to Facebook, Mr. Peanut can have his own fan base. And nothing updates an Oscar Mayer Weiner like a shiny...
Social Media Top Tip: Facebook & Google +
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.