Technology
Siemens Hits the Rails to Help Secure Florida Bid
To begin building popular and political support for its bid on an upcoming high-speed rail project in Florida, tech giant Siemens’ Mobility Division will hit four of the state’s cities to educate consumers about the high-tech public transportation system, which would be one of the first of its kind in the U.S. The project has...
Microsoft Tempts Travelers with Free Holiday Portraits
This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth at 26 airports where it snapped holiday photos of consumers and then enhanced them on-site using Windows Live photo features,...
Digital Passport
Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But...
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time in its 20-year history. That experience taught the tech giant several valuable lessons about what works and what doesn’t when...