Technology
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.
Then and Now: 3D
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...
Office Max and Mutual of Omaha Go Viral with Targeted Videos
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science guys drop Mentos mints into two-liter bottles of Diet Coke? The video depicting the resulting geysers spewing across their backyard has been viewed no less than 10 million times on YouTube and became a cultural phenomenon as it spread digitally...
Mobile apps: The new takeaway at consumer events
Just when you think you’ve seen it all, you haven’t. This is especially true in the world of mobile apps—those downloads you can drop on your Smartphone that do just about everything from turn off the lights in your kitchen from halfway around the world to track down the name of a favorite song just...