Technology
HP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she...
Ford Seeks Stylish Individuals in Fiesta Event
Ford this month hosted a casting call on the campus of Howard University in Washington, D.C. to find five stylish consumers to appear in national ads for its 2011 Fiesta automobile. The effort, called Inspired by Color, targeted young, urban, fashion-conscious African-Americans to represent the car, which comes in colors like Lime Squeeze, Bright Magenta,...
Coca-Cola, Motorola and Visa Go 3D
3D is making a comeback. The technology that had kids in ’50s cinemas wearing silly paper glasses as they watched “Man in the Dark” and “It Came from Outer Space” is back—and it’s better than ever. But let’s not give James Cameron and his hit movie “Avatar” all the credit. Brand marketers at Coca-Cola, Motorola,...
LG and State Farm Text Success
Text messaging contests are popping up faster than you can text error-free “Zippity Dooo Dahh Zippity Ayy,” which is what 15-year-old Katie Moore typed in a contest last June to win the third annual LG U.S. National Texting Championship. (Well, actually, that was just part of the phrase she keyed in to take home the...