Technology
Virtual Event Innovations
Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking conference center peppered with animated people standing around talking to one another. And there’s either a video or a central image of a person that acts as a concierge ready to instruct attendees on how to navigate around the environment....
SPEED Channel Debuts New Analytics Tool
Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR races that measures the impact of its events and how many people it is reaching.
EMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
HP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she...