Technology

True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of […]

The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content […]

The year’s best experiential marketing campaigns The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with […]

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out, […]

Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.