Technology
Coca-Cola, Motorola and Visa Go 3D
3D is making a comeback. The technology that had kids in ’50s cinemas wearing silly paper glasses as they watched “Man in the Dark” and “It Came from Outer Space” is back—and it’s better than ever. But let’s not give James Cameron and his hit movie “Avatar” all the credit. Brand marketers at Coca-Cola, Motorola,...
LG and State Farm Text Success
Text messaging contests are popping up faster than you can text error-free “Zippity Dooo Dahh Zippity Ayy,” which is what 15-year-old Katie Moore typed in a contest last June to win the third annual LG U.S. National Texting Championship. (Well, actually, that was just part of the phrase she keyed in to take home the...
Touchy Times
Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family decision-makers. On the heels of a successful museum tour started in 2008, Terminix has hit the road again this year...
Fresh Takes On Event Signage With Immersive Graphics
Many brands are exploring the third dimension through technologies like holograms, Augmented Reality and 3D video interactives. But there’s another “3D” strategy that can turn up the volume on your corporate brand at trade shows and events without the high-tech investment. Event graphics, those vinyl signs and suspended logos once relegated to the 2D world,...