Technology
The Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology...
How Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the talk
How Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the...
Going green by emulating Autodesk
SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing group must feel a bit like a meeting with Al Gore. The company has become an innovator in designing exhibits and events that leave little environmental footprint but still pack an awe-inspiring punch. Just one look at the brand’s eco-friendly plywood trade show booth and...