Technology
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...
Texting To Communicate At Events
With more and more people using their cell phone as an all-in-one catch-all web and communication device text-based campaigns have become more prevalent. But pulling off a texting campaign isn’t as easy as blasting out a few texts to your exhibitor and attendee base. We checked in with Kim Dushinski author of “The Mobile Marketing...
How Twitter adds value to events
If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...ABB Blazes Trail With Trade Show Tour
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces ABB was bringing the trade show to the people. Since 2006 the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...