Technology
How Twitter adds value to events
If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...
ABB Blazes Trail With Trade Show Tour
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces ABB was bringing the trade show to the people. Since 2006 the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...
Prove program value with management software
Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...
Saturn Rolls On a Solar-Powered Tour
In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.