Technology
Using Web Portals Pre-event
Tapping into online communities before a live event allows a brand to learn a great deal about its target audiences’ behaviors and preferences. The insights can lead to more meaningful and relevant live experiences.
Turning SMS Into Real-time Dialogue
Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.
Food Network
Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new winning recipe on the rise: celebrity chefs. Popular Food Network stars like Emeril Lagasse and Rachael Ray have been cooking their way into America’s hearts for years. And cookware brands like All-Clad and Meyer have put these chefs’ signatures all...
Mobile Marketing Vehicles Bring Big Tech
When it comes to mobile tours technology is one of the best ways to differentiate one truck from another. Graphics are eye-catching but for an engaging consumer connection high-tech touches such as lighting and sound effects interactive touchscreens and other cutting-edge gizmos make the experience memorable and worth the investment of time energy and dollars.