Technology
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
Brands send consumers away for big loyalty
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and...
Edu-Sampling Deepens Experiences with Smart Brands
Sampling grows up as marketers hand out much-needed education with their product
Brands Tackle Huge Goals on Social Media
How three brands used simple social media tools to tackle big-time marketing objectives