Technology
Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences
It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft. Leveraging cutting-edge extended reality and gaming...
How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...
Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...
Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture
If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the...