Technology
Study: What Gen Z Really Wants, and Why Marketers Should Care
Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at [email protected]. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....
How Nutanix Activated a Virtual Environment in the Absence of Industry Shows
In the absence of industry shows and events, companies like cloud computing software brand Nutanix have turned to virtual environments to engage existing and prospective customers. For Nutanix, the impacts of COVID-19 created a “hole” in its fiscal calendar that needed to be filled as its industry shows and its own events were pushed out...
How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series
If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...