Technology
How Amex Delivered 40 Virtual Consumer Experiences in Six Months
When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...
Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...
‘Stranger Things’ Fans Will Drive Through Replica Sets at the Netflix ‘Drive-Into’ Experience
Filming was halted on the fourth season of Netflix’s “Stranger Things” over the spring in the wake of the pandemic, but fans of the sci-fi series won’t have to wait much longer to dive back into the Upside Down thanks to a new drive-through activation. Starting in October, the Stranger Things: The Drive-Into Experience will...
How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery
When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...