Technology
How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers
The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network...
How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners
Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24,...
Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events
If you’ve been in the event business long enough, you’ve probably got a couple of painful “fails” on your resume that you’d rather forget. There are the “epic” fails, like when a demo crashes and burns at a pivotal moment in the multi-million dollar launch event. There are the A/V fails, when the sound or...
Event Technologists Weigh in on the State of Event Tech and Their Future Roles
Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...