Technology
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...
Celebrities Host ‘CAULIPOWER & Chill’ Pizza-Making Sessions on Instagram Live
Picture the public stocking up on groceries during the pandemic, and chances are Lysol wipes and toilet paper come to mind. But with restaurants closed and people sheltering in place, frozen food sales have also been skyrocketing, with 86 percent of all consumers having made a frozen food purchase since early March. So to make...
Four Clever Digital Strategies for Connecting with Consumer Audiences
In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on...
Practice Makes Perfect: Inside Veritas’ Live Virtual Global Sales Meeting
There’s an elephant in the room when it comes to many virtual events: Not all speakers are as comfortable talking to a camera or screen as they are to an audience. They can’t feed off the energy in the room when, technically, there isn’t a room. In approaching a virtual pivot for its annual sales...