Technology
How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array of live experiences to promote them. To differentiate itself from its competitors based on the ingredients in its sugar-free drinks, which include electrolytes, coenzyme Q10,...
The List You’ve Been Waiting for… Announcing the 2020 Ex Awards Finalists
The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
How Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20)...
Three Virtual Collaboration Platforms to Use in the Era of Social Distancing
Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals...