Technology
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...
Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...
Covid-19: Navigating the Coronavirus and Events
[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global travel makes the coronavirus a concerning issue for event professionals. The illness on Jan. 30 was declared a global health emergency and on Feb. 12, the GSMA officially canceled MWC Barcelona, the world’s largest mobile show—and other brands followed suit,...
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...