Technology
Full Coverage: The 2019 Experience Design & Technology Awards
Recognizing the best use of design, social media and technology to enhance live experiences There is a bright and booming economy to celebrate with this year’s crop of Experience Design & Technology Awards winners. Behind every winning program are partners, tradespeople, technologists, logistics gurus, architects and creatives, who, with their collective powers, build the stuff...
Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive
Automakers know that to get consumers to fall in love with a vehicle, they need to get them behind the wheel first. And for a luxury automotive brand like Lincoln, that means avoiding a one-size-fits-all-approach. The brand continues to lean on stylish destinations to supplement the local dealership experience and provide a low-pressure environment for...
Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App
How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly,...
Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers
A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,”...