Technology
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new...
#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course
For many consumers, a wireless provider is just that—a faceless service that powers their phones. Visible, an all-digital service that utilizes Verizon’s network, is trying to shift that narrative through a combination of community engagement and experiential marketing in an effort to cultivate a more intimate relationship between the brand and its clients, as well...
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...
Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon
After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...