Technology
Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in...
Cause Marketing: Origins Invites Fitness Buffs to Sweat for the Planet
Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an...
Twitter Connects Users Across Time Zones Through Video Tweetup Events
The idea of attending a Tweetup, where Twitter users meet in real life, is familiar to most of us. Brands have leveraged these gatherings as a way to assemble people with common interests for years now. But for 10 days this summer, July 25 through Aug. 4, Twitter took the concept global. Through a partnership...
LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up
Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft...