Technology
Fortnite’s First-Ever World Cup Event Activates Esports for the Whole Family
As the Fortnite Fan Festival began to wind down on the afternoon of July 28, a crowd of approximately 18,000 began to file into New York’s Arthur Ashe Stadium in Flushing, Queens, for the first-ever Fortnite World Cup solo competition. One hundred highly skilled players, whittled down from an eye-popping 40 million participants across 10...
How NBCUniversal Engaged Gen Z at VidCon 2019
If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of...
Emotes, Ballers and Pickaxes: Our Editor Glides into the Fortnite World Cup
It’s no secret that Gen Xers like myself, who never quite took to the video game world as a kid, require a tutorial or two (or 10) detailing the inner workings of the myriad esports titles captivating younger generations today. So, when it came time to cover the first-ever Fortnite World Cup at Arthur Ashe...
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...