Technology
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...
Women in Events Week 2019: One week. 20 cities. Unlimited connections.
Ladies, mark your calendars for Women in Events Week, Oct. 21-24—a series of events designed to connect, inspire and acknowledge women in event marketing. One week. 20 cities. Unlimited connections. Register today: womenineventsweek.com.
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...
Betting on the Farm: The Best of Bonnaroo 2019
We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.