Technology
Famous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events
The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino...
How Top Brands are Engaging Fútbol-Loving Consumers
Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to...
CES 2019: How Google Took Attendees for a Ride
Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if...
Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting...