Technology
State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh.
Inside the US Open: Five Brands That Scored With Tennis Fans
Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...
adidas Skateboarding and Journeys Elevate Action Sports at the Inaugural ‘Destination San Diego’ Event
adidas Skateboarding and longtime retail partner Journeys have a history of leveraging music and art to connect with consumers, and on Aug. 11, the brands bolstered their efforts with the launch of Destination San Diego, a free one-day event that blended the worlds of action sports, music, art and fashion. With their sights set on...
Experiential Art, Powered by HP: Inside Panorama Music Festival’s ‘The Lab’
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three years old, but it has quickly become home to some of the industry’s most innovative brand activations.