Technology
Panorama Music Festival Sponsors Engage Fans With Digital Art, Dive Bars and Dunk Contests
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three-years-old, but it has quickly become home to some of the industry’s most innovative brand activations.
E3 2018 Hot Spots: Inside the Expo’s Top Activations
The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s biggest weeks, bringing together the largest game publishers and studios in Los Angeles to announce their plans for the upcoming year.
Five Ways to Elevate Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand
Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave.,...