Technology

Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made […]

Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a […]

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and […]

Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec. […]

Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation Festival. During the five-day festival that attracts futurists, entrepreneurs and change-makers, the brand created the Intel House pop-up event space in New […]