Technology
Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise
Ahhh… Comic-Con International—the only place where you have to stand in line just to cross the street. But for the 130,000-plus attendees descending on the annual celebration of “popular arts” in San Diego, no line is too long, no temperature is too extreme and every experience is a superfan’s dream come true. We’re on-site getting...
And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement
Four tips for optimizing viewership and engagement—from the show floor Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production...
Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course
The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...
Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality
The Uber Elevate Summit was borne of one simple, zany question, according to Uber head of product, aviation Nikhil Goel: “Why can’t we fly around the city?” At the time the idea was percolating, back in October 2016, innovations in ridesharing were lowering the cost of transportation, which in turn opened the market up to...