Technology
How Events are Ushering in the Next Era of Cause Marketing
Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.
Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences
Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades...
Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise
Ahhh… Comic-Con International—the only place where you have to stand in line just to cross the street. But for the 130,000-plus attendees descending on the annual celebration of “popular arts” in San Diego, no line is too long, no temperature is too extreme and every experience is a superfan’s dream come true. We’re on-site getting...
And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement
Four tips for optimizing viewership and engagement—from the show floor Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production...