Technology

For a brand with an expanding portfolio of business solutions that benefit many different industries, SAP at its annual SAPPHIRE NOW show, held in conjunction with the ASUG Annual Conference, June 5-7, needed a conduit in which to immerse the more than 21,000 attendees from 102 countries in the end results of its offerings. And […]

Today’s fabricators wear many hats. They design and build the stunning housing for the experiences so many brands want to bring to life.

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial […]

The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was […]

To shine a spotlight on the rising stars across the industry, we unveiled the 35 Under 35 — a collective of the most provocative minds in experiential.