Technology
CES 2018: Netflix’s ‘Altered Carbon’ Series Promo Disrupts the Show Floor
It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an unexpected place (but more appropriate than a comic con, you might argue), Netflix activated a faux booth in South Hall that brought to...
CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes
Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an...
CES 2018: Twitter Commons Features Conversation and Cultural Relevancy
Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an...
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...