Technology

The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event […]

One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for […]

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on […]

The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to […]