Technology
Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017
You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us...
Last-Minute Gift Guide for the Event Marketer Who Has It All
Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested the latest gadgets and goggles. They’ve got the devices and the best apps. So, if you’re looking for that perfect, last-minute gift for these folks this holiday season, EM’s got you covered. Take a spin through our colorful picks below...
How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15 took sensory experiences to new heights with the launch of its Out Of The Blue experience, which will run indefinitely at its London property. Designed by the staff at its on-site watering hole, Blue Bar, and key technology partners, Out...
Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread...