Technology
Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest
Event marketers have long been aware of the benefits of experiential programs when it comes to creating awareness, changing brand perception and making that all-important one-on-one connection with their target audience. In the case of Taste of Home, a Trusted Media Brands publication that has activated live event programs with sponsors and advertisers for years,...
Winners Announced: The 2017 Experience Design & Technology Awards
The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners. View full coverage of the 2017 Experience...
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.” The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.