Technology
SXSW 2017 Video Tour: Scenes From Downtown Austin
While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).
Cover Story: How Experiential Marketing is Elevating the Esports Industry
It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.
Virtual Reality Takes Dermatologists Through Teen Skincare Worries
Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality experience at the American Academy of Dermatology annual meeting in March had an educational goal. In this case, the specialty dermatology company reminded physicians what it’s like to be a teenager with compromised skin on high school photo day. The...
Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences
Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of...