Technology
CES 2017 Part Two: Six More Steal-Worthy Ideas
Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek...
CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor
It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show,...
Social Media Tip of the Month: Twitter Moments
As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.
Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations
Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.