Trend of the Week
Bubbles
Bubbles bring joy to any occasion from the way they float to the act of popping them. It’s why Skincare brand CeraVe replicated the experience in its “Soap POPera” game where attendees who stopped by its Drama Free Cleansing Tour last summer “popped” bubbles to win prizes. But CeraVe isn’t the only brand tapping into the...
Swag-tivities
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. In fact, it’s a conversation that event marketers have been locked in for the better part of a decade—remember Hershey’s Take5 Swag Exchange campaign at...
AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events...
Opportunistic Stunts
Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the “just because” approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor. Let’s look at the...