Eight Multisensory Event Strategies That Will Give Your Attendees All the Feels
It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a leg up on the competition. It’s not hard to understand why the strategy is so effective. Our senses are the linchpin of human experiences, and by stimulating them simultaneously, brands are creating more immersive, more impactful and, most importantly, more memorable events for their attendees. Here, we take a look at eight brands knocking some sense into their live event strategies.
ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15 took sensory experiences to new heights with the launch of its Out Of The Blue experience, which will run… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Hunter’s Multisensory Greenhouse Experience Transports New Yorkers to the Scottish Highlands
Think of New York City’s bustling Grand Central Terminal and chances are, rolling mist and the scent of moss are nowhere near top of mind. But for four days in October, British heritage brand Hunter,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Photo Tour: Alcohol Sampling in The Glenlivet Dram Room
To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Irvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?