2014 Archives - Page 14 of 35 - Event Marketer
L’Oreal Paris Adds Color to New York City Subway
The L’Oréal Paris Intelligent Color Experience featured a highly customizable and convenient way to experience the brand in a location where female consumers would least expect it—the New York City subway system. In an age when beauty is increasingly about individuality, the L’Oréal Paris Intelligent Color Experience brought women fully customized recommendations backed by a...
Nike Scores with Jordan All-Star Weekend Exhibit
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...
Puma Yard Activation Attracts America’s Cup Fans
Puma Yard offered America’s Cup attendees in San Francisco a meeting space where they could watch the races by day and party by night. The environment, which promoted the America’s Cup, Team Oracle USA and Puma brands, featured a club/bar, retail shop and an expansive lawn for hanging out and picnicking, plus a large screen...
Xbox Area One Road Show Drives Trial and Engagement
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better way to hype a new product than to let influential consumers test it out, which is what console gamers got to do (and...