2014 Archives - Page 16 of 35 - Event Marketer
Sonic Shows Off its Digital Prowess at Conference
To grow a franchise-based business, individual restaurant owners must understand corporate plans, trust in the corporation’s future and management and want to grow their part of that restaurant’s market. Sonic’s leadership team has but one annual opportunity to speak to all of its franchisees at the same time, one opportunity to discuss corporate plans, discuss...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...
Adobe MAX Creativity Conference Wows Attendees
Adobe MAX took it, well, to the max—establishing Adobe as a thought leader in all manner of creative endeavor and connecting with the community on a human level. Besides all that, it increased the online audience for added visibility of important products and services. User-generated content, or in this case, artist-generated content, brought Adobe’s people...
L.L. Bean Bootmobile Features Authentic Details
Few brand images are as iconic as L.L. Bean’s Bean Boots, so imagine the awe at seeing an 11-foot replica of the Bean Boot driving in a parade, parked at outdoor retail locations or at fairs and festivals. The Bootmobile featured authentic details such as individually sculpted stitches, custom-fabricated lace grommets, realistic shoelaces made of...