2014 Archives - Page 18 of 35 - Event Marketer
U.S. Cellular Campaign Boosts School Sports Programs
U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...
Arby’s Feeds Kids with Hungry for Happiness Campaign
In addition to supporting a really important cause, the tour supported Arby’s business objectives by aligning the schedule with targeted revitalization markets, markets slated for restaurant remodels, new builds and increased training development. The traditional gala fundraising event is going mobile and guerrilla as brands seek a closer connection to the people they’re helping. Summer...
Red Bull Transforms Office Space into a Skate Park
To pull a kick-flip on the standard nine to five corporate gig, Red Bull decided to transform an unexpected office space into a high-concept 10,000 square-foot skate park for the world’s top skateboarders on the 23rd floor of one of Chicago’s most historic high-rise skyscrapers. Dubbed Red Bull’s Daily Grind, this was a fully featured...
Miller Lite Program Sends Interns Across the Country
To leverage its partnership with the movie “The Internship” and raise awareness and consideration among men ages 21 to 34, Miller Lite created the Miller Time Internship, a promotion that turned a group of buddies into Miller Lite interns and sent them across the country—two weeks, four friends, 3,884 miles of true Miller Time. Miller...