2014 Archives - Page 19 of 35 - Event Marketer
Chevrolet Impala Cooks up a Private Press Experience
To provide a memorable experience to writers attending its media drive program for the launch of the redesigned Chevrolet Impala, and leave them with a lasting reminder of the new Impala’s bold rebirth, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned...
Activision’s Call of Duty Reveal Goes on 10-City Tour
Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...
Nissan 360 Puts High-Tech Spin on Press Event
Nissan placed company leaders front and center with the press, giving them plenty of opportunities for casual conversations about the brand while wining, dining and winding around eight unique tracks. Coupled with the lifestyle-driven vehicle experiences, journalists from around the globe left with some pretty rich material. A propriety technology called the Nissan Exploratory Device...
Pernod’s Malibu Red Leverages Ne-Yo Relationship
Grammy Award-winning artist Ne-Yo is more than a spokesperson for Malibu Red, a relatively new offering in the Malibu line. He’s the creative director who has been hands-on in developing the drink. So, to further leverage this relationship, the brand created a six-city concert program called “A Night with Ne-Yo.” The artist helped promote each...