2014 Archives - Page 24 of 35 - Event Marketer
Mary Kay Shakes Things up with Virtual Networking
Mary Kay has a reputation for being a door-to-door business, where potential clients are engaged in low-tech environments like the kitchen table. During the Mary Kay Leadership Conference this year, Mary Kay shook up its legacy to give its Independent Beauty Consultants a platform where they could engage and grow their client bases and, in...
Mattel Sweepstakes Entices Tech-Savvy Kids
Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track product line. Kids across the country were invited to upload pictures of their own track builds at home over a six-month period for...
Samsung Exchanges Frozen Yogurt for Social Currency
For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee base. And what better way to connect with a young, tech-savvy demographic than a music-fueled experience that mixed free frozen...
Microsoft Woos Consumers with Delightful Distractions
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users are on a Windows operating system, the idea of switching to the only phone with seamless Microsoft Office integration was extremely compelling. So, Microsoft set...