2014 Archives - Page 26 of 35 - Event Marketer
Warner Bros. Takes Comic-Con Fans ‘Into the Storm’
The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing...
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....
Siemens Draws Health Care Pros with a Vast iPad Wall
Siemens needed to introduce health care professionals at HIMSS to its new CareXcell communications and collaboration IT software solution. This software allows health care communities to speak to each other and streamline patient care. To show the power of that kind of technology, the brand deployed a 25-foot display of 188 iPad tablets that were...
Wargaming Photo Activation Mimics ‘The Matrix’
The show floor at E3 is full of competing gaming companies fighting for the attention of thousands of rabid fans and jaded members of the press, each trying to get the most of the experience and make some sweet memories. Enter: Wargaming’s Bullet Time photo activation experience. Remember that special effect from “The Matrix,” where...