Data collection Archives - Page 31 of 44 - Event Marketer
Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals
The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...
USA Swimming Dives into an RFID-Based Fan Engagement
FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps...
Kiddie Academy Drives Enrollment with a Live Storytime App
Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance. A customized application enabled franchisees to track and...
SELF Gamifies its Longstanding Workout in the Park Program
It seems that everyone and their dog has an app these days. (Seriously, Google “dog apps” and see what we mean.) But few brands have an app that delivers on multiple marketing objectives, across multiple channels, at once while still being fun and, most importantly, addictive for its customers. SELF magazine delivered on all fronts...