Data collection Archives - Page 35 of 44 - Event Marketer
NFC Credentials Fuel Event Explorations for IBM
Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...
TELUS’ Digital Scavenger Hunt Woos Football Fans
The Fan Cup is the first trophy to honor the Canadian Football League’s most important players—the fans. Cast from the copper of Canadian pennies, The Fan Cup, engraved with the names of thousands of CFL fans across the country, now resides inside The Canadian Football Hall of Fame as a symbol of appreciation for a...
HGTV Creates Magical Pop-Up Holiday House at Mall
Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...
Nokia #HolidayRealness Tour Disrupts Mall Shoppers
Nokia turned the standard device demo—a pushy, pick it up, click some buttons, maybe snap a photo experience—into a festive and lasting experience that left consumers with one-of-a-kind takeaways, all thanks to the power of the product. A seamless transition from the online campaign to the live experience created continuity for consumers. This program also...