Data collection Archives - Page 7 of 44 - Event Marketer
Siemens Uses Visual Audits, Exit Interviews to Maximize ROI
In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age...
Windows Live Portrait Studio Targets Tech-Savvy Moms
In an effort to generate word of mouth for its Windows Live websites and services among tech-savvy moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics. The pop-ups were open for six weeks in April and May 2008, leading up to Mother’s Day....
Procter & Gamble Pampers Women with Pop-Up Stores
Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...
Verizon Engages Mall-goers with the FiOS Tech Corner
During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...